The internationalization of sports teams as brands
PDF) 'You'll never tweet alone': Managing sports brands through social media
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Sports brand positioning: Positioning congruence and consumer perceptions toward brands | Emerald Insight
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Brand Strategy in Professional Sports: The Case of French Soccer Teams: European Sport Management Quarterly: Vol 5, No 1
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![PDF] Football teams going international — The strategic leverage of branding | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/c07d7f38687997a27789767a026d0c45b4e78d19/6-Table2-1.png "PDF] Football teams going international — The strategic leverage of branding | Semantic Scholar")
PDF] Football teams going international — The strategic leverage of branding | Semantic Scholar
Full article: A Tale of Two Networks: Contrasting Sport for Development and Peace Actor-Networks
Creating and managing sport teams' brands | HSTalks
The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand: the case of Korean
The Internationalization of Football Team Brands: The Specific Case of Chivas (Mexico and USA)
A sport-oriented place branding strategy for cities, regions and countries | Semantic Scholar
Toronto Maple Leafs vs Football Club Barcelona: how two legendary sports teams built their brand equity - Document - Gale Academic OneFile
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Branding in the lower level sport club setting
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